The taste layer for brands
Anyone can measure traffic. No one measures taste. Genome analyses a brand's visual identity, narrative and cultural lineage — and tells you what it's secretly made of.
Or try
Taste
82
Distinct.
88
Memory
89
/ 001 — Method
01
Typography, colour, layout, photography, motion, art direction.
02
Messaging, headlines, brand story, positioning, tone of voice.
03
References, aesthetic lineage, creative influences, archetypes.
/ 002 — Output
Module
A weighted 0–100 read on distinctiveness, consistency, narrative, cultural relevance and memorability.
Module
A percentage breakdown of the brands you secretly resemble. (Sometimes flattering. Sometimes not.)
Module
Which of the eight enduring archetypes you're operating from — and the story you're telling.
Module
A credible lineage from cultural ancestor → your brand. Built to be screenshot.
Module
The contradiction you're holding, and the missing dimension that would unlock your next chapter.
Module
Three ownable, surprising directions — not tactics, not generic.
Module
Three moodboard directions with keywords, references and a custom palette.
Module
Everything in a clean, exportable layout. Built for the group chat.
/ 003 — Moat
Every submission is sequenced against a curated library of cultural reference brands — each with a visual, narrative and cultural profile. The genome is the comparison.
/ 004 — Cannes 2026
Genome is the beginning of a new category — a system for understanding creativity, taste and cultural positioning at scale. Bloomberg for brand. Wrapped for identity.