01
Visual
Typography, colour, layout, photography, motion, art direction.
The taste layer for brands
Paste any brand URL. Get taste score, creative lineage, and campaign directions.
Or sequence
jacquemus.com
Taste score
84
Jacquemus
“Luxury through wit, not weight.”
Taste
84
Distinct.
88
Memory
85
Or sequence
/ Proof
Not a dashboard. A cultural read, taste score, lineage, and ownable directions you can pitch Monday.
Influence
Simon Porte Jacquemus
Founder
Jacques Tati
Film
Provence
Place
Opportunities
Own the micro-moment
Turn product drops into cultural events smaller than fashion week but bigger than e-commerce.
Expand the art world
Collaborate with galleries and architects to make stores feel like installations.
/ 001 · Method
Anyone can measure traffic. No one measures taste. Genome reads visual identity, narrative, and cultural lineage, and tells you what a brand is secretly made of.
Read the full method →01
Typography, colour, layout, photography, motion, art direction.
02
Messaging, headlines, brand story, positioning, tone of voice.
03
References, aesthetic lineage, creative influences, archetypes.
“It's the first brand audit that feels like it was written by someone who actually reads fashion, film, and culture, not a generic strategy deck.”
/ 002 · Output
01
A weighted 0–100 read on distinctiveness, consistency, narrative, cultural relevance and memorability.
02
A percentage breakdown of the brands you secretly resemble. (Sometimes flattering. Sometimes not.)
03
Which of the eight enduring archetypes you're operating from, and the story you're telling.
04
A credible lineage from cultural ancestor → your brand. Built to be screenshot.
05
The contradiction you're holding, and the missing dimension that would unlock your next chapter.
06
Three ownable, surprising directions, not tactics, not generic.
07
Three moodboard directions with keywords, references and a custom palette.
08
Everything in a clean, exportable layout. Built for the group chat.
/ 003 · Moat
Every submission is sequenced against a curated library of cultural reference brands, each with a visual, narrative and cultural profile. The genome is the comparison.
1,029 reference brands in the library
Core genome in ~30 seconds. Full report in 1–2 minutes. Sign in to skip the details step.
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